Kraj jako marka handlowa

  1. Magdalena Raftowicz-Filipkiewicz

Abstract

Country as a trade brand

The article explores the issue of national brands, pointing out its manifestations and possible benefits it can bring, treated as commercial brands, to a country on the global market. It presents also a historical context of branding national and a country brand equity. The author proves that creating a strong national brand could enhance a country position in the international area. Because of that reason it should be cared about national branding and a brand’s image of the country.

Produkt niedostępny

Ten artykuł

Ekonomia

15, 2007

Strony od 105 do 113

Inne artykuły autorów

Google Scholar

zamknij

Twoj koszyk (produkty: 0)

Brak produktów w koszyku

Twój koszyk Do kasy